Okay, it’s time to confess. I am writing this blog post a full 9 days before I intend to publish it. In fact, this bad boy is coming to life on my laptop screen even before next weeks has even been conceived of.
Seemingly Unimportant Newsflash!
But this never happened before, ever. I am not a pre-planner when it comes to blogging.
Some bloggers have weeks and weeks of content scheduled months in advance, but I prefer to write mine weekly, tapping into what’s going on for me, my clients and where I’m at right now.
How do I know what I’m gonna want to say three months from now? Jeez in three month’s time I could be covered in tattoos, making macramé wall hangings out of goat’s wool in the grounds of a convent in the foothills of France. That’s my prerogative.
So, why is this a big deal and what does it even mean? (read, “why the fuck should I read on?”)
Here’s the thing, right now as you read this (assuming you’re reading on the day of publication, if not what were you doing?) I am dancing in the dust at a festival, dressed in some sequins and feathers, bound in love, music and sparkles with some of my dearest friends.
For the last two years I have not been doing this. I opted to stay home, not just from this festival but from lots of events, living instead in the belief that I needed to hustle behind my laptop for success.
And honestly, that hustle built me a great business foundation and taught me a lot about my own capabilities.
But in the last few months I have come to redefine the word success.
It used to mean a certain amount of money in my bank account, a certain number of clients on my books, a certain number of YouTube subscribers, a certain number of Insta followers and a certain amount of fucking ego right there!
I felt like I needed to prove myself.
And potentially I did need to prove myself.
And so, I channelled the focused, determined, relentless Emily to get some shit done, sacrificing like a worshiper to the belief that making money meant hustle and business success would make me happy.
Full disclosure, it worked.
But a few months ago, I realised that there was a part of my soul that felt out of sorts, neglected and kinda sad. In my pursuit of happiness, had I lost touch with what made me happy?
So, I took it to my coach and went back to basics.
What is important to me?
What makes me happy?
What do I truly value?
What bits of my ‘job’ do I love, and which bits exhaust me?
What can I outsource so I can grow and reach more people without having a nervous fucking breakdown or actually marrying my laptop?
Or, and here’s a novel idea, what bits could I just stop doing?
Just because what’s-her-face has a 17-step sales funnel doesn’t mean I need to teach myself the inner workings of click funnels and have one too!
So, I gave it a bash.
I stopped spending my energy and focus on doing and started being.
I made time for the people and things I loved and was present in their company again.
I stopped worrying about what everyone else was doing because it didn’t matter to my own happiness.
I stopped comparing and I spent my energy on loving who I am and the life I lead.
And I focused on the parts of my business that I love – coaching clients, making videos, public speaking and writing.
And immediately, I began to enjoy life again.
And guess what?
The happier I was, the more clients I attracted. The more clients I attracted the more money I made. The more money I made the more I could outsource. The more I outsourced the more people I reached.
Huh! Go figure!
In a world where fear and comparison drive marketing and sales (sign up to my online course to learn how to make a million dollars from selling online courses and then you’ll be worthy and happy like me. Look, I’m by a pool so I’ve got to be doing well!) it is so easy to get sucked into the hustle and the should in business.
In the world of entrepreneurship these days there are so many things you should do to make yourself successful. Sometimes it seems like every entrepreneur is trying to make money off every other entrepreneur by showing them their system, their special formula, their unique secret to making millions from online courses and you know what, that’s great.
But me? Little old me? I just want to be happy. That’s it. I want to be happy in my soul and I want to help others do the same.
So, I set about making me happy.
And this year that means going offline for 5 days and dancing under the stars with my friends who are so dear to me that they are my chosen family. Their collective wisdom, their zest for life and their utter belief in me can’t be bought or taught. It comes about because I do the work on me to make myself happy, to level up, the be the truest expression of myself and to evolve and grow.
And that energy attracts my awesome clients who see my happiness, my rawness, my soul and so want to work with me.
Basically, the happier I make myself by doing the things I love instead of neglecting them in the pursuit of success, the more successful I am. Win fucking win my friends.
Here are the 7 signs that you too might need to ease up on the Doing and start Being when it comes to business.
1. You feel guilty when you’re not working because who even takes a break? For the love of God your to-do list is growing so no Gemma, I can’t make your BBQ on Saturday, some of us are trying to change the world here.
2. You’re waiting for it all to go wrong or you self-sabotage because that’s fun and you get to say ‘I told you so’ to yourself.
3. You struggle to come up with creative ideas and find yourself forcing out content and then being pissed off that no one liked your Instagram post apart from Gemma. Shit, now I feel guilty for bailing on her BBQ.
4. The strategy that worked last month hasn’t converted this month (and all the butt clenching fear, hint of shame and loss of faith that goes along with it).
5. You have more projects on the go than you can handle, none of them are even near completion and you have no idea which ones are important or converting into paying clients.
6. You spend all day doing 2 hours’ worth of work.
7. You’re regressing a bit in your mindset and searching for the magic pill that you know doesn’t exist but maybe you should listen to that 30-minute manifestation audio from that sponsored Facebook ad.
If any of this sounds familiar, then I hear you. This was how I felt. My life looked scattered and it was beginning to show in my results.
Now I’m not going to sit here and pretend that I just stopped working. I work my arse off. But now I work smarter and in line with my soul.
“Life is so much easier when I allow myself to be myself and go with the flow. Whatever that looks like on a given day. If I can get quiet enough to truly check in with myself, I usually end up on the right track.” – Taylor Schilling
7 steps I took to being happy in business and so generating more business.
1. I refocused on my ideal client and got really clear on who I would and wouldn’t work with.
2. I put my physical and mental health first. No more “I don’t have time to meditate today” or “I’ll try and get to the gym tomorrow” or “I’ll sleep when I’m dead”.
3. I set goals around what I wanted to experience, not how much I wanted to make.
4. I took a look at my business model with my coach and released the things I didn’t need to do or the things that Facebook ads told me I should do and focused instead on the projects that brought me joy (and instantly more clients came my way).
5. I said yes to hanging out with my friends instead of saying “I’ll try and make it” and made that time non-negotiable.
6. I hired another coach and did even more work on my own self trust, self-worth and beliefs around business and money.
7. I gave myself permission to be happy without letting myself off the hook (I still work my arse off and sometimes that means doing the bits I’m not crazy about. Life.)
If you’re ready to stop forcing business and allow it instead, then feel free to get in touch with me at email@example.com to arrange a time to speak with me personally about the mentoring program I am running for heart centred female entrepreneurs. It’s an approach which will have you get your brand bang on target for your ideal market (no more hit and miss) so you don’t have to convince or persuade people to work with you. It will give you a lifestyle away from the hustle and have you work in flow and harmony. If you’re enjoying the stress and uncertainty, then it’s probably not for you.
Whether you get in touch or you don’t, remember that life is meant to be fun. And that’s what I’m off doing right now, having fun. And I’ll be returning to a business that I am once again, in love with.
With much love, Em x
You can catch the edited highlights over at my YouTube channel. Subscribe here!